San Diego Real Estate Insider

San Diego real estate market trends, valuable news about short sales, including foreclosure information in the San Diego county plus much more.

Sept. 23, 2014

Common misconceptions about selling your home

When pricing your home for sale many factors are considered including location, size, amenities and ultimately…supply and demand.     However there are many common misconceptions around selling real estate and I wanted to share with you my  top 4 when it comes to selling.

1.      Price high to expect low offers -  – This is the most common myth and backfires more often than not.    In San Diego we are fortunate to have a strong demand to our real estate offerings and likewise of list to sales price disparity is very low.  Buyer and agents are looking at price very closely.  The first 10 days of a listing is by far the most important time, not only are your exposing your listing to the mass of buyers “in the market” but first impressions on price are important too.  If you expire your active buyers “in the market” you are only left with buyers coming into the market who often are not as motivated as someone who has written three offers and has been looking in your area for months.  If your home is overpriced and not in line with the neighborhood not only will your home not sell, you will be assisting in the sale of others people’s homes.

2.      Throw some grass seed down and paint the front door red -   This is the second most common myth about selling your home is do some minor upgrades and forget the big stuff.  You always want to make sure you address any major issues that might come up in the inspection to ensure a smooth process for the buyer and help to ensure a smooth close for the seller.  For showings prior to contract, buyers need to envision themselves in your home and your goal should be to make the space as neutral as possible.  I make the analogy of a nice hotel suite with very neutral feeling.  De-cluttering & De-personalizing can help the buyer feel at home. 

3.      Discount Realtors, For Sale By Owner, Flat Fee MLS – This is the third most common myth.  You may think you can sell your home yourself, maybe your can?, maybe your cant?.  It’s true, Realtors don’t work for free but often times their value collectively is realized by sellers after the transaction is completed.  I’m all my years selling homes I have never once had a seller tell me a charge too much and almost every times I am able to quantify my value in actual numbers to the seller.  Selling a home takes a lot of time and expertise, the exchange of a few words could have a significant impact on the bottom line.

4.      Not every offer is a winner – Don’t get offended if you receive a low offer.  It’s your agents duty to present each and every offer to you.  Some buyer will make very low offers because that is how the want to begin the negotiation process.  It doesn't take long to figure out if they are a serious buyer or not.

Share This Post
Sept. 16, 2014

San Diego September Events

San Diego September Events

Whether you are planning a visit to or live in San Diego and looking for fun activities, September is full of events to satisfy everyone! Here is just a sample of what is happening in and around San Diego County.

Ready for a taste of Autumn? It is that time of year for the Julian Apple Harvest, September 1st and runs through mid-October. Lots fun for the family. Don’t forget to enjoy the famous Julian apple pies and apple cider! Check out the Julian website at

If you love powerboat races, you might want to head over to Mission Bay September 12-14, 2014. This year’s San Diego Bayfair will be celebrating 50 years! For highlights and more information, go to

Interested in trying new cuisine at discounted prices? Then you will want to take part in San Diego Restaurant Week, Sept. 21-26, 2014. There are over 180 restaurants to choose from in this event. Go to for more details and participating restaurants.

Encinitas celebrates Oktoberfest on September 21st, 2014 from 10am to 5pm. Admission is free. Enjoy the German music, art, food, and beer!  

For even more local events, please check out

Posted in Market Update
Share This Post
Jan. 3, 2014

El Cajon real estate prices cool off in January

What a year 2013 was for the El Cajon real estate market.  Prices rose on average 7% in El Cajon according infosparks market analysis, but cooled off towards the end of 2013 amidst the Holiday season.  Historically January and February are the busiest months for new listings in El Cajon and the entire county.  Buyer should note with the recent drop in sales price and increased inventory, now is a good time to start looking to beat the springtime rush and minimize the risk of running into a multiple offer situation which rarely benefits the buyer.  Interested in viewing the available listings in El Cajon?  Click here to view all the active listings in El Cajon.

El Cajon Real Estate Prices

Posted in Market Update
Share This Post
Dec. 11, 2013

Scripps Ranch Sales Prices Reach New Heights

Scripps Ranch Price Trends

Prices in Scripps Ranch are reaching the highest points we have seen in the past 3 years….up 22% to be exact.  With the addition of some new developments in Stonebridge, Scripps Ranch remains one of the most desirable addresses in San Diego.  Currently there are 58 active listings, with 35 sales in the past 30 days.  Click here to search all the listings currently for sale in Scripps Ranch. 

Posted in Market Update
Share This Post
Oct. 25, 2013

Property Tax - Dates to Remember

As the weather cools downs it’s a reminder property taxes are coming due. There is some confusion over when property taxes are actually due. The tax collectors fiscal year starts on July 1st and tax payments are made on a semiannual basis based on the properties assessed value.

First payment due                 November 1st
Late after                            December 10th (10% penalty after)

Second payment due            February 1st
Late after                            April 10th (10% penalty after)

Property tax is collected by the San Diego County Tax Collectors office. You can make payments in person, over the phone or online. You can visit the San Diego County Treasurer-Tax Collector’s website to view more important dates at

Feel free to search all San Diego Homes for sale throughout the entire county.

Posted by: Drew

Posted in Taxes
Share This Post
Oct. 2, 2013

LaDainian Tomlinson's Poway Estate - Back on the Market

LaDanians San Diego HomeEveryone can remember the times we were blessed with the presence of Mr. LaDainian Tomlinson here in San Diego.  As quickly as our star runningback left San Diego, his home still sits on the market in Poway after a long and drawn out listing.  The star's home was originally listed in the fall of 2011 with an asking price $5.2MM and has since been relisted and reduced down to $3.75MM. 
LT's compound is located 18755 Heritage Drive in the Heritage community of Poway.  The home is spread over 13+ Acres (yes that's over a half million sq foot lot) which is comprised of two contiguous parcels.   The home has a ultra-tropical setting with resort style pool, slide and waterfall.  The owners spared no expense on developing this property with upgrades that include a custom theater, full sized lighted basketball court, wine cellar, massive outdoor kitchen with ample seating for entertaining and of course his and hers walk in closets.

Currently there are 13 listings in the Heritage ranging from $1.5MM-$20MM.  

There has been 6 Sales in the Heritage in the past 6 months ranging from $1.95 to $9MM. 

Interested in purchasing LT's Poway Compound, or any other home for sale in Poway?  Contact us today for a private showing of this magnificent property.

Posted By: Drew

Share This Post
April 23, 2013

Poway real estate March 2013

Poway is seeing a slight increase in inventory with an approximate 5% rise since March 2013. There was also a slight increase in distressed properties such as foreclosure and short sales during the beginning of April. According to, the average price per square foot for a Poway, CA home was $264, representing a 10.5% increase over last year.  The median sales price of a Poway home during the period January 13, 2013 to March 13, 2013 was $494,250 based upon 118 Poway home sales, representing a 27% increase compared to last year at the same time. Although, the number of home sales decreased by 22.4%. There are approximately 185 resale and new homes on the market as well as 87 homes in some stage of foreclosure or pre-foreclosure. The average list price was $1,342,263 during the week ending April 10, 2013, representing a 4.4% increase over the prior week. So all and all the Poway home market is regaining its strength. 

Popular Poway zip codes and list prices for the week ending April 10, 2013 are as follows:

Zip codes:                                                                                           Average List Price


92037                                                                                                  $2,832,611

92128                                                                                                  $495,386

92109                                                                                                  $1,166,456

92130                                                                                                  $1,555,602

92127                                                                                                  $1,244,135

92115                                                                                                  $431,424

91916                                                                                                  $345,831

92102                                                                                                  $309,218

92058                                                                                                  $290,007

92120                                                                                                  $495,090

Why is Poway Real Estate is So Popular?

If you are wondering why there is such a high demand for Poway real estate, here are a few reasons:  Poway offers a rural atmosphere. Green valley and Bridlewood offer ½ acre to 1-acre lots, and you will also find horse trails. Nature lovers and hikers will enjoy the hiking trails and picnic spots at the Lake Poway recreation area. Also, just to the east, you will find Mount Woodson, which offers fabulous views and really great rock climbing for the more adventurous. If you are looking for estate properties, Huntington Gate has 5,000+ sq ft. homes. You can also find smaller less expensive homes on city-sized lots, and the Poway United School District is consistently rated in the top tier.


The Poway real estate market is much stronger. Many buyers who lost their homes to foreclosure during 2008 -2010 are now able to return to the marketplace to buy again because their credit ratings have improved. Since rents are going up, buyers have realized it is cheaper for them to purchase a home at today’s lower interest rates and affordable home prices. If you fall within this group, and you are tired of throwing your money away renting, then now is the right time for you to buy Poway real estate.  Buyers need to act quickly though because there is a lot of competition for well-priced Poway resale homes. Distressed homes are getting harder to find and you could find yourself in a multiple offer situation.  If you are waiting for a large shadow inventory, that ship has sailed. Banks are putting their distressed properties on the market at higher prices or selling the inventory in bulk to investors.

Many sellers who were underwater the past five years are now able to sell their houses because home prices have moved up. If you are ready to sell, now is also good time because the Poway market is moving towards a seller’s market. Working with an experienced Poway real estate agent is recommended to assist you with your home buying or selling endeavors. 

View information on Poway properties now!

Share This Post
Aug. 5, 2012

Real Estate in El Cajon

El Cajon is a suburb of San Diego with a population of over 100,000 people.  It covers 14.4 square miles of land and is bordered by the City of San Diego, La Mesa, Spring Valley, Santee, and an unincorporated part of San Diego County on the east. 

The weather in El Cajon is considered to be more arid than in other areas of the county as it is a bit warmer and drier than those areas closer to the coast.  High temperatures range from the upper 60s in the winter months to the upper-80s in the summer months while lows range from the low-40s in the winter to mid-60s in the summer.


There are lots of neighborhoods in El Cajon with homes in a broad spectrum of prices with something for everyone.  Neighborhoods like Granite Hills, Horizon Hills and Mount Helix feature homes priced between the low-$400s to the upper-$900s.  Other neighborhoods like Crest, Bostonia and Allenwood have homes priced from the low to mid-$200s.  Fletcher Hills, Dehesa Valley and Singing Hills offer a wide range of home prices from the upper-$200s to over $1 million. 

Condominium communities feature homes between about $60K and the upper-$300s.  They are scattered throughout the neighborhoods in El Cajon like Mountain View Village and Granite View Villas located in popular Granite Hills and Rancho Villas in Rancho San Diego.  Homes in these communities are priced from under $100K to the mid-$200s.  The nicest community is probably gated Fairway Villas where homes start in the mid to upper-$300s. 

El Cajon Real Estate Statistics

The real estate market in El Cajon is very affordable.  It is an excellent place to buy for pretty much any buyer from those buying their first home to investors to homeowners with a desire to upgrade to a larger home. 

For single family homes, the most recent information shows that the median sale price sits at an even $310K which is up a smidgeon over the past year.  In terms of the number of sales in a month, there were, most recently, 103 sales representing a tiny decrease from last year.  Homes sit on the market for about 80 days.  It is worth noting that El Cajon is still dealing with foreclosures and short sales.  Even though the number continues to decline each month, the real estate market is still in a mode to correct itself so that it can begin to rebound like the areas around it.

As for condominium communities, they are very affordable and present an ideal opportunity for those wanting to dive into the real estate market.  Most recently, the median price sat at $123K with 31 sales in a month (down from last year).  Additionally, property stays on the market for about 85 days.  There were more than a handful of distressed properties sold in the past month which was down from last year but up over the past month.  Again, this area is still leveling out and righting itself.  

Why Live in El Cajon

El Cajon provides the opportunity for home ownership to first time buyers as well as the ability to upgrade to a bigger and newer home for homeowners seeking that desire.  Situated in more of a rural setting close to the amenities of a larger metro area, El Cajon is quickly becoming a popular place to live. 

Share This Post
Aug. 5, 2012

Buying and Selling Real Estate in El Cajon

El Cajon is the largest city in the East County section with a population of over 100,000 people.  Located 15 miles east of the city of San Diego, El Cajon offers the ability to live in a much more rural setting while providing the amenities a major metro area affords.  With warm temperatures, lots of activities and events, as well as a strong arts community, El Cajon is becoming a much more popular area in which to live.

Selling Your Home in El Cajon

El Cajon is an area that is still righting itself in terms of the real estate market.  Because it is further east of the city of San Diego, it is a more affordable part of the metro area and is a growing destination for pretty much any type of homeowner.  Real estate investors, in particular, look to El Cajon for adding to their rental portfolio with homes for sale.  If selling a home is in the immediate plan, property is selling in under three months for single family homes and under four months for condominium homes.   The advantage of selling a home at this time in El Cajon is that even though the number of sales is up from the previous month, the active inventory is still down from last year especially with condominium property (over 30 percent lower).  Because of this, the increase in sale prices is creating somewhat of a sellers’ market. 

Buying Real Estate in El Cajon

For buyers, El Cajon has a lot of opportunities for all types of buyers.  It is an affordable community in terms of real estate.  Potential buyers can get more house than they can afford to buy further inland.   It is important to note that because the inventory is down slightly from this time last year, sellers are sticking to their guns a little more in terms of negotiating a sale price.  Now is the time to buy before it turns into a true sellers’ market. 

For investors and buyers interested in distressed property, El Cajon is an excellent place to check out.  There are a handful of foreclosures and even more short sales on the market especially with condominiums.  The most interesting point about the condominium properties for sale is that several short sales also have strong rental histories.  El Cajon is definitely ripe for the picking in terms of distressed property.

Relocating to El Cajon

In terms of relocating to El Cajon, there are great schools in this community as well as numerous shopping centers, arts, culture and lots of entertainment.  Moving here is a fairly easy process and a great move to make.  It is close to the city of San Diego and surrounded by other wonderful areas to explore.

Making the Move

Our agency has many seasoned professionals who are very familiar with the real estate market in El Cajon.  We can help devise a plan to help you sell or buy real estate in here.  We have all of the latest information to set a list price or make a reasonable offer.  We also keep the most recent lists of distressed property on the market and can assist there as well. This is a great time for sellers and buyers.  No matter what the decision, everyone has an opportunity to benefit. 

Share This Post
Aug. 5, 2012

Life in El Cajon

El Cajon is a city in the East County area of San Diego County and is bordered by La Mesa, Santee, Spring Valley and an unincorporated section of San Diego County on the east.  Just 15 miles east of the city of San Diego, El Cajon sits in a valley surrounded by mountains and encompasses 14.4 miles of land.  It has a population of over 100,000 (California Department of Finance, 2011) and is the largest city in the East County section. 

Highlights of El Cajon

El Cajon has a lot activity to offer its residents.  Not only is it a short drive to downtown San Diego, it has a wonderful downtown area that offers a perfect combination of historic and more modern architecture.  Downtown El Cajon has undergone a major revitalization over the past 10 years in an effort to make it more appealing in order to attract more business to the area.  In fact the area received a National Main Street certification for its positive results.

There is a variety of art galleries, shopping and restaurants throughout downtown El Cajon.  Known by the locals as “East County’s Cultural Zone,” El Cajon has a designated arts district which includes the Olaf Wieghorst Museum and Art Center. 

To keep the downtown area popular, there are always events on the Promenade including concerts every Friday between May and September as well as the weekly events tied to the Cajon Classic Cruise held every Wednesday.

In addition to the arts and culture, El Cajon is home to the nationally renowned Mother Goose Parade.  This huge parade happens the Sunday before Thanksgiving and is the largest parade in San Diego County not to mention one of the largest in the country. 

The Residents of El Cajon

El Cajon is a growing city with a population of about 100,000 people.  Most of the people work in sales, administrative roles, service and professional positions.  The median age is about 34 years old and the median household income is around $50,000. 

Neighborhoods in El Cajon

Neighborhoods in El Cajon consist of homes of various sizes and price ranges.  Some of the neighborhoods like Singing Hills, Avocado Estates, and Rancho San Diego feature gated communities.  Other communities like Blossom Valley offer homes on multi-acre lots.  Single family homes are priced anywhere from the mid-$200s to almost $2 million.    Condominiums and townhomes are priced between the low-$100s to upper-$300s.

 Living in El Cajon

Located just a short drive from downtown San Diego, El Cajon is an ideal spot for first time buyers, those wanting an upgrade, and those who want to escape the action of San Diego but still want the conveniences and amenities.  With so many fun events, cultural attributes and reasonably priced homes, it is no wonder that people are discovering all that El Cajon has to offer.

Share This Post